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  • 王老吉推定制罐备战节庆消费季
  • 本站编辑:xghl发布日期:2017-10-30 13:10 浏览次数:
凉茶行业销售旺季即将到来,王老吉率先通过“定制罐”增加营销效果。上周,王老吉宣布与天猫聚划算合作,推出首个定制罐——王老吉万万吉祥罐。广州王老吉大健康产业湖北快3市场部总监张为民表示,新罐体在11月11日首发,以满足年轻消费者尤其是“90后”、“00后”的消费体验。
Herbal tea industry sales season is coming, Wang Laoji first through the "custom tank" to increase marketing effect. Last week, Wang Laoji announced to cooperate with Tmall Juhuasuan, launched the first custom tank - Wang Laoji absolutely lucky pot. Guangzhou Wong Lo Kat Health Industry Co., Ltd. Zhang Weimin, director of marketing department, said that the new tank starting in November 11th, in order to meet the young consumers, especially the "90", "00 after" consumer experience.
业内人士指出,定制罐针对的是特定的消费群体,也能够提升产品的话题度,是饮料行业并不陌生的做法。而就王老吉而言,定制罐依然打“吉祥”的概念,是在为即将到来的元旦、春节消费旺季提前做准备。此前也有多位行业人士表示,加多宝换装之后,王老吉在节庆市场将具备更大的优势。
Insiders pointed out that customized cans for specific consumer groups, but also to enhance the topic of the product, is not unfamiliar with the beverage industry practices. As far as Wong Lo Kat is concerned, the concept of "lucky" is still ready for the new year's day and the Spring Festival consumption season. Prior to this, there are a number of industry insiders said that after JDB facelift, Wang Laoji will have greater advantages in the festival market.
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